Get Started

Define Needs & Evaluate Eloqua

We start with a 30–45-minute discussion to explore your current communication tools, future needs, and goals.  Eloqua is not an “out of the box” solution—it requires configuration. This conversation helps you decide if Eloqua is right for your use case and it helps the marketing automation team understand how to adjust the application to meet your needs.

Learn

Asynchronous hands-on training via the Canvas LMS takes learners approximately three-to-four hours and includes instruction on:

• The Eloqua interface
• Interaction & behavior requirements in the UW-Madison instance
• Importing and managing your contacts
• Creating emails using the drag-and-drop Design Editor
• Sending mass emails with campaigns

Launch

After the initial training, you’ll work with the marketing automation team to set up your department’s settings and customizations in a 1-hour meeting. This step is essential to ensure your emails’ deliverability, help you comply with CAN-SPAM, and not adversely affect other UW Eloqua users. This includes:

• Email topics & subscription management to organize your content and audience segments.
• Your user group’s specific email footers, forms and landing pages in Eloqua.
• Custom data objects (if needed) to manage the details you upload about your contacts.

Remain Current & Cultivate Expertise

After basic training, users are required to keep their skills sharp and stay on top of updates to our campus instance. Oracle makes quarterly updates to the application, and the interface grows and changes regularly. We require users to:

• Continually invest time to understand Eloqua updates and how they can affect your use case.
• Monitor and respond to important email messages from the Marketing Automation team.
• Reach out to our team if you anticipate changes to your configuration and to keep your user list current.

Additionally, we offer advanced training and custom consulting on how to utilize Eloqua’s more advanced features.