News

2024

  • Adjusting to New Email Service Provider Requirements

    While many of us may think of it as a fixed “established” medium, the email industry indeed continues to evolve. We must adjust. As a reminder, last fall Google and Yahoo announced new requirements for …

  • New Simple Campaigns User Interface via Eloqua 24B Update

    As we announced in the May ‘23 Marketing Automation News,Oracle “Redwood” is a new user interface for Eloqua being rolled out in stages. All campus users can experience the new look and navigation of the …

  • Redwood Demo Recap: May 29 Eloqua User Group Meeting

    In case you missed it, we held an Eloqua User Group meeting on Wednesday, May 29 to review and discuss this new campaign tool along with the progress of the Redwood interface. Almost 90 of …

  • Spring Cleaning: Tidy Up Eloqua Assets

    With all of us on campus using Eloqua, our instance can start to feel like we’re living in a large dwelling akin to those along Langdon Street (you get the idea). More than unkempt, it …

  • Stretch Your Segment Skills

    Advanced Learning Webinar Mar. 13 To make onboarding to Eloqua easier, the UW–Madison Eloqua beginner training emphasizes using a simple Shared List on a Segment to send a Simple Campaign. While this certainly helps users …

  • New in the Knowledge Base (KB)

    The Eloqua Knowledge Base is a collection of how-to documents available to support our UW–Madison campus Eloqua users as a first step. We highly recommend you turn toward the KB as a first step in …

  • Make It Accessible with New Eloqua Template

    For email to remain an effective means of communication, it needs to be accessible and usable. We’ve partnered with the Center for Usability to bring their Email Accessibility Guide closer to you as a Template …

  • Email Deliverability & Eloqua 24A Updates

    In the Feb ‘24 Eloqua update, Oracle has made changes to the security data of Eloqua emails to comply with new Service Provider (i.e. Google & Yahoo) regulations from high volume senders (like us). This …

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2023

  • The Road to Oracle’s New Eloqua Redwood Interface

    It's time to get ready for this big change coming to Eloqua. Redwood will change every aspect of how you do your work in Eloqua, and you will have the chance to try it out (further) later this week. 

  • Eloqua User Group Meeting Dec 14 @ 2 pm

    Develop skills, build community, gain confidence—whatever your marketing automation interest, we can address it together. Join other UW-Madison Eloqua users in this invitation-only TEAMS group.

  • Monitoring Contact Quality: Keeping Our Eloqua Instance “Healthy”

    One of the ways the Marketing Automation Team keeps our UW-Madison Eloqua instance running smoothly is to monitor our deliverability. A big part of deliverability is the viability of contacts in the database. We regularly …

  • Latest Training Options: Asynchronous Beginner and Advanced Webinars

    New, Two-Part Beginner Eloqua Training via Canvas LMS We’ve been offering a new two-part training and onboarding system since June. Part one consists of an online asynchronous course via the UW-Madison Canvas Learning Management System …

  • Eloqua Landing Pages: Expire and Redirect

    Oracle Eloqua Quarterly Update August 18  This Eloqua quarterly update (#23C) focuses on many behind-the-scenes enhancements, but there is one “front end” update we think you’ll find very useful.  After 8/19/23, you will have the …

  • Try the New Eloqua Redwood Interface

    As we mentioned in our May newsletter, Oracle is rolling out a new User Interface for Eloqua, called Redwood. It is now partially available under a Controlled Availability(CA) program, which means users can choose to …

  • Cloud Customer Connect Replaces Topliners

    Oracle has an online user community for each of its applications that allows users to pose questions, submit new ideas, and learn from other users. It gives you a voice to become part of the …

  • Oracle’s New Redwood User Experience to Come This Year

    Oracle is rolling out a new User Experience (UX), called Redwood, across its cloud applications, including Eloqua. More than just a color and font refresh, Redwood is also a functionality and feature enhancement.  We are …

  • Selecting Fonts in Eloqua Email

    Since the University’s recent transition to RedHat fonts in early January 2023, we’ve been getting questions about how to use fonts in Eloqua emails. Email-friendly fonts We recommend using the most common email-friendly fonts instead …

  • Eloqua Beginner Training Moves Online

    The Marketing Automation support team has been creating a new Eloqua Beginner training course on the Canvas Learning Management System. We are going through final testing of the course now, and are looking forward to …

  • Engagement Solutions New Administrator for “Research Email Service”

    The University of Wisconsin-Madison, as part of its mission as a research institution, allows campus-affiliated researchers to use email to send its faculty, staff, and students information about research subject participation opportunities. The Department of …

  • Welcome, Sue Ryan

    Sue Ryan joins Ryan Schwenn and Monica Slater managing Eloqua on the Enterprise CRM and Engagement Solutions service team. As a Marketing Automation Administrator, she will  provide users with robust assistance and technical expertise to …

2022

  • Eloqua’s New “Auto Activity” Analysis Report

    This newly added Eloqua Insight Report will offer a monthly breakdown of auto-generated metrics (auto opens and auto clicks, a.k.a. “non-human”) by campaign. It features data visualizations to show a comparison for open and click …

  • Oracle Eloqua Topliners (User Community)

    Connect with the vast network of Eloqua users from all over the world.  Eloqua Topliners is an interactive online user community you can use to keep up with the constantly evolving digital marketing landscape, as …

  • New Features from Oracle Eloqua (Releases 22A & B)

    The Eloqua we experience now is forever changing. Oracle is constantly improving and adjusting to keep pace with other tools and technology. New features are shared quarterly in “Releases.” Making time to learn the new …

  • Outbound SMS (Text) Messaging Campus Pilot

    We are currently conducting a Short Message Service (SMS), a.k.a. “mobile texting” pilot to learn how best to apply this Eloqua feature to our campus needs. Eloqua SMS supports a variety of use cases: Lead …

  • Eloqua Event Management Campus Pilot

    Eloqua Event management simplifies the process of event registration communications and functions. Also on the horizon, we are testing this feature for our campus needs.  The Eloqua Events module will allow you to manage event …

  • Avoid this Email Error: Set Your “From” Address Correctly

    We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”).  Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the @ symbol, but …

  • Eloqua Outage Support & Help

    Eloqua Function Issues: What To Do In the past, we’ve had a few outages that caused our campus users to be unable to log in to Eloqua.  While this is rare, this is a good …

  • Welcome to the Team, Monica Slater

    Monica Slater: Marketing Automation Administrator–Creative Jim Padley and Ryan Schwenn welcome a third member to the Marketing Automation (MA) team. Monica is the Eloqua Application Administrator–Creative, helping campus users apply Eloqua to their unique needs. …

  • Marketing Automation Team Transitions to DoIT

    New Home, New Partnership In January 2022, the Marketing Automation (MA) team moved from the Division of Continuing Studies to the Department of Information Technology. More than just migrating the few blocks from Park St. …

2021

  • Welcome Ryan Schwenn, Marketing Automation Administrator

    Ryan Schwenn started October 18th as the Marketing Automation Administrator in the DCS central office. In this new position, Ryan will work with Jim Padley to support and expand UW-Madison’s use of Oracle’s marketing automation platform, Eloqua. …

2020