We’ve got new features in our campus Eloqua instance that can help you transform your approach to communications and marketing. With advanced analytics, predictive modeling, and personalized engagement strategies, Eloqua’s AI features can help you make more data-informed decisions and optimize your campaigns to deliver more audience-tuned content.
We demonstrated and discussed how these tools work at our recent Eloqua User Group meeting, and we share some additional descriptions and information for you here.
Feature improvements: Oracle Eloqua’s 25D quarterly update
As of Saturday, November 15, our campus instance has received the latest Eloqua Update, for the fourth time in 2025, known as 25D. These updates aren’t just shiny new features—they’re practical tools to help us create smarter campaigns, save time, and deliver content that resonates. Less guesswork, more strategy!
This latest update brings some handy tools: Content Assistant (AI-powered editing), Subject Line Generation, HTML Source Editor in Redwood (testing only), Fatigue Analysis and Auto-Click metric enhancements.
This latest update brings some handy tools:
Content Assistant (AI-Powered Writing and Editing):
This AI feature now enables in-context refinement—rewriting for tone, expanding, shortening, or converting content into bullets—directly in email, landing page, dynamic content, and shared content editors. It accelerates content creation without leaving Eloqua.
Subject Line Generation:
Are you tired of staring at a blank subject line box waiting for inspiration to strike? Eloqua’s AI can suggest personalized, compelling options to boost open rates. Best practices still apply—keep it short, use action words, and use A/B tests to refine your strategy.
HTML Source Editor in Redwood:
A new Redwood interface lets you switch between HTML and design view seamlessly. This is perfect for those who like to tweak code without losing the visual layout. It includes syntax highlighting, formatting, code folding, and live previews, enabling developers and marketers to build HTML emails more efficiently—without sacrificing Eloqua’s dynamic content integration.
Fatigue Analysis:
Most of us want to send the right message and the right number of messages to our contacts at the right times, but it’s challenging to know which contacts are ready to engage more, and which are already fatigued from too many emails. With Fatigue Analysis, you can identify how “tired” your contacts may be from too many emails, and change how often you reach out to them to reduce disengagement and minimize opt-outs.
Auto-Click Enhancements:
Eloqua is getting better at filtering out non-human clicks (think bots), so your engagement metrics stay accurate.
Learn more about how these features work in the Oracle Eloqua Help Center.