Marketing Automation & Campaign Support
in the Eloqua Knowledge Base Early fall is a time when everyone is ramping up to full speed. When this happens, the Marketing Automation Team also gets more Eloqua support requests. We are happy to help! AND if you can first try to self-help via checking our campus-user focused Eloqua help documentation, in the Eloqua …
Leverage Preview Text for the Best First Impression If they never open it, does your email make an impression? Adding custom Preview Text is one of the ways Eloqua can help you boost open rates, returning engagement in exchange for your email creation time and effort. Adding Preview Text (instead of leaving it blank) provides …
Have you noticed the recent changes in the information in Contact View in Eloqua? When a contact is marked as invalid, this means an email address is deemed undeliverable by Eloqua. This protects us all from inadvertently mailing to spam traps (often old/out of use email addresses). The Marketing Automation team monitors this, and you …
In case you missed it, we’ve got a new learning Module in our Eloqua Canvas LMS course covering Multi-step Campaigns for event invitations and response management. This mini course has eight sub-modules followed by a “lab” where you can test your skills in setting up a Mutli-step Campaign to promote an event and track attendance. …
We’re excited to test a new support form for Marketing Automation (Eloqua) campus support needs. Instead of sending emails and chasing down details, soon you’ll be able to submit your questions and concerns in one place. The form makes it easy to include the info. we need—like campaign IDs and timelines—so we can get straight …
November 19 Meeting Details Our latest Eloqua User Group meeting explored these exciting updates and these new AI-powered tools. In case you missed it, here are the follow up materials:
We’ve got new features in our campus Eloqua instance that can help you transform your approach to communications and marketing. With advanced analytics, predictive modeling, and personalized engagement strategies, Eloqua’s AI features can help you make more data-informed decisions and optimize your campaigns to deliver more audience-tuned content. We demonstrated and discussed how these tools work …
Find yourself wondering (or debating) when is the best time is to send an email? Fret no more! Eloqua’s send Time Optimization (STO) is a new Campaign setting in Eloqua that allows you to send emails at the optimal open time for each contact. It can help you engage more effectively with your contacts, gaining their …
As of Saturday, August 16, our campus instance has received the latest Eloqua Update, for the third time in 2025, aka 25C. There are more behind-the-scenes fixes and improvements than obvious user-centered updates this quarter. Still, there are a few nice improvements we think you will be glad to know about. In the Assets>Images area, …
Catch Up with the latest learning content If you weren’t able to attend these events, we’ve got the recordings & recaps here for you. Here is the list of the 2025 Eloqua Learning & Growth sessions we are offering to campus users. And here you can find all advanced learning recordings from the past few …