Marketing Automation & Campaign Support
Application enhancements Eloqua “25 B” updates are live in our instance as of May 16. For those of you who are new to Eloqua, Oracle makes updates to the cloudware four times per year that typically occur in February: “A”; May: “B”, August: “C”; and November“: D.” For this recent “25 B” update, there were …
Why they can be higher this time of year For those of us who have many student contacts in our Eloqua campaigns, it is common to see higher than usual bounce rates approximately 3-4 weeks after the end of each semester. The grace period for former students to keep their wisc.edu email addresses valid ends …
New Articles: Anchor Links and Social Media Icons The Marketing Automation team maintains a set of help documents called the Eloqua Knowledge Base (KB). These how-to docs can help you self-serve and get an Eloqua task done at any time of the day. We’ve got two new Knowledge Base Articles to help with the details: …
Join us and your UW–Madison Eloqua peers at 2 pm on June 4 to learn more about the 25B updates and get your questions answered live. One of the main goals for these meetings is to build community and hear how others are using Eloqua. This quarter, we will demonstrate some of the more relevant …
A little spring cleaning clears your path Here’s our friendly spring reminder to take a moment to streamline your Eloqua experience by deleting or archiving any unused assets. Email assets can be archived (recommended) or deleted. Moving them to a folder for “old/unused” items can also work well as an intermediary step. Segments and Shared …
The Marketing Automation team is implementing a larger text size in all of our email Footers to improve visual accessibility as set forth in the campus Digital Accessibility Policy. We will be working through editing all of these assets in the coming weeks to adjust all text size to 16px. As a reminder, individual users …
Oracle continues to adjust, update and improve the Redwood user interface for Eloqua with a smattering of hot fixes (to repair bugs) and responses to user requests. The “25A” Eloqua product release (the first of four to come this year) went live on Feb 15 at 6 am, and here are highlights: The Markteing Automation …
Ok, maybe the Norwegian “King of the Northern Lights” is not on your Shared List, but have you ever wondered how a certain contact interacted with (or didn’t as the case may be) your email message? You have a few different options to start investigating: via the Campaign or via an individual Contact Record. To …
Eloqua is so much more than just an email tool. It can help you manage event communications, track engagements, deliver targeted web experiences, learn more about your individual contacts, and a lot more. Now that the transition to the Redwood user interface is underway, we’re turning our attention this year to sharing more about Eloqua …
The Oracle Eloqua UW–Madison Training course is now available, including the newest updates from the “24C” November 15 Eloqua quarterly update. Our top recommendation for how to learn the new Redwood interface is to complete the new Canvas LMS Eloqua training course. The Marketing Automation team has adjusted this online training course to include comprehensive …