Marketing Automation & Campaign Support
We are making a new recommendation to use NoReply@explore.wisc.edu as your Sender Email Address in Eloqua. Previously, our only requirement had been to send from the @explore.wisc.edu domain, with the prefix being your choice. The challenge with this is if someone opens the contact details in their Email Service Provider’s interface and copies that Sender …
Eloqua Form processing steps will now be rendered in the Redwood user interface (this is how we route the information submitted via the form). There will be a new “conversational” experience for Eloqua’s Generative AI Subject Line Generation, including the ability to attach a reference document to give more context for the agent. Eloqua Form …
As we announced in the last Marketing Automation newsletter, a new single navigation style, accessible from the bottom of the browser interface, will replace the current top left “hamburger” menu and the top right drop down menu navigation. In other words, the top left and top right navigation menus will be replaced with a single …
Leverage Preview Text for the Best First Impression If they never open it, does your email make an impression? Adding custom Preview Text is one of the ways Eloqua can help you boost open rates, returning engagement in exchange for your email creation time and effort. Adding Preview Text (instead of leaving it blank) provides …
User Group Meeting Mar 12 @ 11 am Join other UW-Madison Eloqua users Thursday, March 12 for a demonstration of Dynamic Content: the ability to customize your Email content with text, images, or HTML within emails based on data you have on your recipients and their behaviors, such as geography, interests or past content engagement. …
Thank you for completing our 2025 Marketing Automation service survey! It is so helpful to hear what is working and what we can adjust to make our service work better for you. We thought you might find it interesting for you to see some of the results. We received 102 responses out of a total …
Eloqua’s complexity belies super powers you can use to raise your communications prowess. For example, Segments are more than a container for your Shared List, they can also be used to understand the behavior of your contacts, then easily contact and re-contact them based on their behavior(s). Take a look at our advanced learning materials, …
Have you noticed the recent changes in the information in Contact View in Eloqua? When a contact is marked as invalid, this means an email address is deemed undeliverable by Eloqua. This protects us all from inadvertently mailing to spam traps (often old/out of use email addresses). The Marketing Automation team monitors this, and you …
As of Saturday, February 14, our campus instance has received the latest Eloqua updates, for the first time in 2026, known as “26A.” While many of the changes were tweaks to the behind-the-scenes facets of Eloqua, there is a bigger change coming that we would like you to be aware of: a new bottom navigation …
In case you missed it, we’ve got a new learning Module in our Eloqua Canvas LMS course covering Multi-step Campaigns for event invitations and response management. This mini course has eight sub-modules followed by a “lab” where you can test your skills in setting up a Mutli-step Campaign to promote an event and track attendance. …