Marketing Automation & Campaign Support
In the Feb ‘24 Eloqua update, Oracle has made changes to the security data of Eloqua emails to comply with new Service Provider (i.e. Google & Yahoo) regulations from high volume senders (like us). This will be an ongoing effort that Oracle makes in the Eloqua product and the Marketing Automation team will continue to …
We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”). Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the @ symbol, but @explore.wisc.edu must follow. And remember to set the reply-to address as something unique to your department or program so you …
Eloqua Function Issues: What To Do In the past, we’ve had a few outages that caused our campus users to be unable to log in to Eloqua. While this is rare, this is a good time to reiterate best practice for use if this should arise again. Quick Reference Use this handy Eloqua Pre-Send Checklist …
New Home, New Partnership In January 2022, the Marketing Automation (MA) team moved from the Division of Continuing Studies to the Department of Information Technology. More than just migrating the few blocks from Park St. to Dayton St., this move matched us with our “other half,” the One Badger Constituent/Customer Relationship Management (CRM) team. Together …