Marketing Automation & Campaign Support
User Group Meeting Mar 12 @ 11 am Join other UW-Madison Eloqua users Thursday, March 12 for a demonstration of Dynamic Content: the ability to customize your Email content with text, images, or HTML within emails based on data you have on your recipients and their behaviors, such as geography, interests or past content engagement. …
Thank you for completing our 2025 Marketing Automation service survey! It is so helpful to hear what is working and what we can adjust to make our service work better for you. We thought you might find it interesting for you to see some of the results. We received 102 responses out of a total …
Eloqua’s complexity belies super powers you can use to raise your communications prowess. For example, Segments are more than a container for your Shared List, they can also be used to understand the behavior of your contacts, then easily contact and re-contact them based on their behavior(s). Take a look at our advanced learning materials, …
Have you noticed the recent changes in the information in Contact View in Eloqua? When a contact is marked as invalid, this means an email address is deemed undeliverable by Eloqua. This protects us all from inadvertently mailing to spam traps (often old/out of use email addresses). The Marketing Automation team monitors this, and you …
As of Saturday, February 14, our campus instance has received the latest Eloqua updates, for the first time in 2026, known as “26A.” While many of the changes were tweaks to the behind-the-scenes facets of Eloqua, there is a bigger change coming that we would like you to be aware of: a new bottom navigation …
We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”). Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the @ symbol, but @explore.wisc.edu must follow. And remember to set the reply-to address as something unique to your department or program so you …