Marketing Automation & Campaign Support
In case you missed it, we held an Eloqua User Group meeting on Wednesday, May 29 to review and discuss this new campaign tool along with the progress of the Redwood interface. Almost 90 of you registered to join, and we thank you for making time to be there. If you couldn’t make it, you can …
As we announced in the May ‘23 Marketing Automation News,Oracle “Redwood” is a new user interface for Eloqua being rolled out in stages. All campus users can experience the new look and navigation of the Redwood style by checking a box on the left navigation menu to toggle on the new interface. Feature areas included …
While many of us may think of it as a fixed “established” medium, the email industry indeed continues to evolve. We must adjust. As a reminder, last fall Google and Yahoo announced new requirements for large volume email senders. In other words, they are taking stronger actions to stop spam. Our campus Eloqua instance already …
The Eloqua Knowledge Base is a collection of how-to documents available to support our UW–Madison campus Eloqua users as a first step. We highly recommend you turn toward the KB as a first step in getting help on using a feature or troubleshooting a task. There are now more than 60 articles at your service. …
For email to remain an effective means of communication, it needs to be accessible and usable. We’ve partnered with the Center for Usability to bring their Email Accessibility Guide closer to you as a Template in our Eloqua instance. You can view the Accessibility Guide and Template and though you cannot edit the Template itself, …
Advanced Learning Webinar Mar. 13 To make onboarding to Eloqua easier, the UW–Madison Eloqua beginner training emphasizes using a simple Shared List on a Segment to send a Simple Campaign. While this certainly helps users get up to speed quickly, Segments are a longer story! They hold the key to Eloqua’s true power. Understanding how …
In the Feb ‘24 Eloqua update, Oracle has made changes to the security data of Eloqua emails to comply with new Service Provider (i.e. Google & Yahoo) regulations from high volume senders (like us). This will be an ongoing effort that Oracle makes in the Eloqua product and the Marketing Automation team will continue to …
We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”). Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the @ symbol, but @explore.wisc.edu must follow. And remember to set the reply-to address as something unique to your department or program so you …
Eloqua Function Issues: What To Do In the past, we’ve had a few outages that caused our campus users to be unable to log in to Eloqua. While this is rare, this is a good time to reiterate best practice for use if this should arise again. Quick Reference Use this handy Eloqua Pre-Send Checklist …
New Home, New Partnership In January 2022, the Marketing Automation (MA) team moved from the Division of Continuing Studies to the Department of Information Technology. More than just migrating the few blocks from Park St. to Dayton St., this move matched us with our “other half,” the One Badger Constituent/Customer Relationship Management (CRM) team. Together …