Marketing Automation & Campaign Support
We’re excited to test a new support form for Marketing Automation (Eloqua) campus support needs. Instead of sending emails and chasing down details, soon you’ll be able to submit your questions and concerns in one place. The form makes it easy to include the info. we need—like campaign IDs and timelines—so we can get straight …
November 19 Meeting Details Our latest Eloqua User Group meeting explored these exciting updates and these new AI-powered tools. In case you missed it, here are the follow up materials:
We’ve got new features in our campus Eloqua instance that can help you transform your approach to communications and marketing. With advanced analytics, predictive modeling, and personalized engagement strategies, Eloqua’s AI features can help you make more data-informed decisions and optimize your campaigns to deliver more audience-tuned content. We demonstrated and discussed how these tools work …
Find yourself wondering (or debating) when is the best time is to send an email? Fret no more! Eloqua’s send Time Optimization (STO) is a new Campaign setting in Eloqua that allows you to send emails at the optimal open time for each contact. It can help you engage more effectively with your contacts, gaining their …
As of Saturday, August 16, our campus instance has received the latest Eloqua Update, for the third time in 2025, aka 25C. There are more behind-the-scenes fixes and improvements than obvious user-centered updates this quarter. Still, there are a few nice improvements we think you will be glad to know about. In the Assets>Images area, …
Catch Up with the latest learning content If you weren’t able to attend these events, we’ve got the recordings & recaps here for you. Here is the list of the 2025 Eloqua Learning & Growth sessions we are offering to campus users. And here you can find all advanced learning recordings from the past few …
Large Uploads: Special Handling Needed Are you uploading more than 5,000 Contacts at a time? If so, would you please: Thank you! This helps our instance run more smoothly for our many campus users. If you upload a large list outside these guidelines, we may remove it from the Contact Label process and ask you …
Application enhancements Eloqua “25 B” updates are live in our instance as of May 16. For those of you who are new to Eloqua, Oracle makes updates to the cloudware four times per year that typically occur in February: “A”; May: “B”, August: “C”; and November“: D.” For this recent “25 B” update, there were …
Why they can be higher this time of year For those of us who have many student contacts in our Eloqua campaigns, it is common to see higher than usual bounce rates approximately 3-4 weeks after the end of each semester. The grace period for former students to keep their wisc.edu email addresses valid ends …
New Articles: Anchor Links and Social Media Icons The Marketing Automation team maintains a set of help documents called the Eloqua Knowledge Base (KB). These how-to docs can help you self-serve and get an Eloqua task done at any time of the day. We’ve got two new Knowledge Base Articles to help with the details: …