Thank you for completing our 2025 Marketing Automation service survey! It is so helpful to hear what is working and what we can adjust to make our service work better for you. We thought you might find it interesting for you to see some of the results.
We received 102 responses out of a total of (at the time of writing) 1029 Eloqua users on campus. This put the survey at about a 10% response rate, and with that, we can feel confident the responses are representative of our user population.
Your overall goals for using Eloqua:
- Communications: Newsletters & Content Distribution 90%
- Branding: Content & Raising Awareness 13%
- Events & Fundraising 32%
- Advising & Student “Need to Know” Communications 9%
- Enrollment Marketing 10%
How often Eloqua is used throughout the work cycle:
- Daily 14%
- Weekly 28%
- Monthly 30%
- Occasionally (a couple times per year) 24%
- Intermittent/Ad Hoc 4%
How often users seek support from the Marketing Automation team:
- Daily 1%
- Monthly 11%
- Occasionally (a couple times per year) 57%
- Intermittently/Ad-Hoc 31%
We are interested in learning more about the diversity and variety of campus Eloqua users, their departments, fields of work, and their respective goals for using Eloqua. We hope to gather more of your stories to better understand and to ultimately improve our services.