Marketing Automation & Campaign Support
The University of Wisconsin–Madison, as part of its mission as a research institution, allows campus-affiliated researchers to use email to send its faculty, staff, and students information about research subject participation opportunities. The Department of Information Technology’s Engagement Solutions will now manage this service to continue supporting the research community. The new Research Email Service …
Sue Ryan joins Ryan Schwenn and Monica Slater managing Eloqua on the Enterprise CRM and Engagement Solutions service team. As a Marketing Automation Administrator, she will provide users with robust assistance and technical expertise to run efficient campaigns with Eloqua. Prior to this role, Sue served in the College of Agricultural & Life Sciences, Academic …
This newly added Eloqua Insight Report will offer a monthly breakdown of auto-generated metrics (auto opens and auto clicks, a.k.a. “non-human”) by campaign. It features data visualizations to show a comparison for open and click activities. To find this new report, navigate to Insight>Catalog>Shared folders>Campaign>Auto Activity Analysis. This is in response to Apple’s 2021 email …
Connect with the vast network of Eloqua users from all over the world. Eloqua Topliners is an interactive online user community you can use to keep up with the constantly evolving digital marketing landscape, as viewed through Eloqua. Tap in to this free resource to get more information on a particular Eloqua feature, how-to, ask …
The Eloqua we experience now is forever changing. Oracle is constantly improving and adjusting to keep pace with other tools and technology. New features are shared quarterly in “Releases.” Making time to learn the new Oracle Eloqua features can “up” your marketing game. We summarize the Feb. ‘22 set of updated features and what’s to …
We are currently conducting a Short Message Service (SMS), a.k.a. “mobile texting” pilot to learn how best to apply this Eloqua feature to our campus needs. Eloqua SMS supports a variety of use cases: We are expanding our pilot to a few more groups this summer. If all goes well, we will move forward with …
Eloqua Event management simplifies the process of event registration communications and functions. Also on the horizon, we are testing this feature for our campus needs. The Eloqua Events module will allow you to manage event invitations, registrations, and attendance. We are now running Eloqua Event pilots with three campus groups. If your department works with …
We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”). Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the @ symbol, but @explore.wisc.edu must follow. And remember to set the reply-to address as something unique to your department or program so you …
Monica Slater: Marketing Automation Administrator–Customer Success Jim Padley and Ryan Schwenn welcome a third member to the Marketing Automation (MA) team. Monica is the Eloqua Application Administrator–Creative, helping campus users apply Eloqua to their unique needs. In addition to offering onboarding and training support, Monica will help our users get the most out of what …
Ryan Schwenn started October 18th as the Marketing Automation Administrator in the DCS central office. In this new position, Ryan will work with Jim Padley to support and expand UW–Madison’s use of Oracle’s marketing automation platform, Eloqua. Previously, Ryan served as the Operations Manager for the Wisconsin MBA & Master’s programs. He brings in a variety of …