2025
Catch them at the right time with Send Time Optimization
Find yourself wondering (or debating) when is the best time is to send an email? Fret no more! Eloqua’s send Time Optimization (STO) is a new Campaign setting in Eloqua that allows you to send emails …
August 27, 2025Feature improvements: Oracle Eloqua’s 25C quarterly update
As of Saturday, August 16, our campus instance has received the latest Eloqua Update, for the third time in 2025, aka 25C. There are more behind-the-scenes fixes and improvements than obvious user-centered updates this quarter. …
August 27, 2025Advanced learning & Campus Eloqua user group recaps
Catch Up with the latest learning content If you weren’t able to attend these events, we’ve got the recordings & recaps here for you. Eloqua User Group: The latest Eloqua updates & features (6/4/25) Advanced …
August 27, 2025Gentle reminders to help our campus Eloqua work for all
Large Uploads: Special Handling Needed Are you uploading more than 5,000 Contacts at a time? If so, would you please: Wait until end of workday or upload on weekends Avoid Mondays: Upload contacts and send …
August 27, 2025Oracle Eloqua “25B” Updates
Application enhancements Eloqua “25 B” updates are live in our instance as of May 16. For those of you who are new to Eloqua, Oracle makes updates to the cloudware four times per year that …
May 29, 2025Eloqua User Group Meeting: June 4, 2025
Join us and your UW–Madison Eloqua peers at 2 pm on June 4 to learn more about the 25B updates and get your questions answered live. One of the main goals for these meetings is …
May 29, 2025New Help Docs in the KB
New Articles: Anchor Links and Social Media Icons The Marketing Automation team maintains a set of help documents called the Eloqua Knowledge Base (KB). These how-to docs can help you self-serve and get an Eloqua …
May 29, 2025Contact Bounce Rates
Why they can be higher this time of year For those of us who have many student contacts in our Eloqua campaigns, it is common to see higher than usual bounce rates approximately 3-4 weeks …
May 29, 2025Make Space for New Work in Eloqua
A little spring cleaning clears your path Here’s our friendly spring reminder to take a moment to streamline your Eloqua experience by deleting or archiving any unused assets. Email assets can be archived (recommended) or …
May 29, 2025Advance with Eloqua: 2025 Learning Sessions
Eloqua is so much more than just an email tool. It can help you manage event communications, track engagements, deliver targeted web experiences, learn more about your individual contacts, and a lot more. Now that …
February 21, 2025Why Didn’t Kristian Birkeland Receive My Email?
Ok, maybe the Norwegian “King of the Northern Lights” is not on your Shared List, but have you ever wondered how a certain contact interacted with (or didn’t as the case may be) your email …
February 21, 2025Oracle Eloqua Quarterly Update: “25A” Highlights
Oracle continues to adjust, update and improve the Redwood user interface for Eloqua with a smattering of hot fixes (to repair bugs) and responses to user requests. The “25A” Eloqua product release (the first of …
February 21, 2025Look Out for Header and Footer Font Size Adjustments
The Marketing Automation team is implementing a larger text size in all of our email Footers to improve visual accessibility as set forth in the campus Digital Accessibility Policy. We will be working through editing …
February 21, 2025- More Posts
2024
Redwood Interface is Now the Default Eloqua Experience
In case you missed it, Oracle has created a new User Interface (UI), called Redwood, across all of its cloud applications, including Eloqua. More than just a color and font refresh, Redwood is also a …
December 2, 2024Get Redwood Eloqua Training via Canvas LMS
The Oracle Eloqua UW–Madison Training course is now available, including the newest updates from the “24C” November 15 Eloqua quarterly update. Our top recommendation for how to learn the new Redwood interface is to complete …
December 2, 2024Eloqua’s User Interface (UI) Change to Affect all UW–Madison Users November 16
Act Now to Avoid Disruption In case you missed it, Oracle is rolling out a new User Interface (UI), called Redwood, across all of its cloud applications, including Eloqua. More than just a color and …
October 23, 2024New Upload Process Guidelines
Avoid Mondays: Upload contacts and send email on other days Upload Early: Allow up to 4 hours before seeing or mailing to your contacts Allow more time for larger Campaigns to reach inboxes Larger Lists: …
August 30, 2024Eloqua Redwood Interface: “24 C” Update
Oracle made big progress changing the current interface to the new Redwood interface (click here for background on Redwood). Here are the Eloqua feature areas that now have the new Redwood look: A/B test campaign …
August 30, 2024New Add to Calendar App
Our campus Eloqua instance now has access to a new “Add to Calendar” app that allows Eloqua users to make .ics (internet calendar and scheduling) files your readers can use to add an event directly …
August 30, 2024Adjusting to New Email Service Provider Requirements
While many of us may think of it as a fixed “established” medium, the email industry indeed continues to evolve. We must adjust. As a reminder, last fall Google and Yahoo announced new requirements for …
May 30, 2024New Simple Campaigns User Interface via Eloqua 24B Update
As we announced in the May ‘23 Marketing Automation News,Oracle “Redwood” is a new user interface for Eloqua being rolled out in stages. All campus users can experience the new look and navigation of the …
May 30, 2024Redwood Demo Recap: May 29 Eloqua User Group Meeting
In case you missed it, we held an Eloqua User Group meeting on Wednesday, May 29 to review and discuss this new campaign tool along with the progress of the Redwood interface. Almost 90 of …
May 30, 2024Spring Cleaning: Tidy Up Eloqua Assets
With an Eloqua instance as large as ours, it can get a little crowded with campus assets and can feel downright challenging to conduct email business at times. Each spring, the marketing automation team tackles some …
May 30, 2024Stretch Your Segment Skills
Advanced Learning Webinar Mar. 13 To make onboarding to Eloqua easier, the UW–Madison Eloqua beginner training emphasizes using a simple Shared List on a Segment to send a Simple Campaign. While this certainly helps users …
February 29, 2024New in the Knowledge Base (KB)
The Eloqua Knowledge Base is a collection of how-to documents available to support our UW–Madison campus Eloqua users as a first step. We highly recommend you turn toward the KB as a first step in …
February 29, 2024Make It Accessible with New Eloqua Template
For email to remain an effective means of communication, it needs to be accessible and usable. We’ve partnered with the Center for Usability to bring their Email Accessibility Guide closer to you as a Template …
February 29, 2024Email Deliverability & Eloqua 24A Updates
In the Feb ‘24 Eloqua update, Oracle has made changes to the security data of Eloqua emails to comply with new Service Provider (i.e. Google & Yahoo) regulations from high volume senders (like us). This …
February 29, 2024- More Posts
2023
The Road to Oracle’s New Eloqua Redwood Interface
It's time to get ready for this big change coming to Eloqua. Redwood will change every aspect of how you do your work in Eloqua, and you will have the chance to try it out (further) later this week.
November 15, 2023Eloqua User Group Meeting Dec 14 @ 2 pm
Develop skills, build community, gain confidence—whatever your marketing automation interest, we can address it together. Join other UW-Madison Eloqua users in this invitation-only TEAMS group.
November 15, 2023Monitoring Contact Quality: Keeping Our Eloqua Instance “Healthy”
One of the ways the Marketing Automation Team keeps our UW-Madison Eloqua instance running smoothly is to monitor our deliverability. A big part of deliverability is the viability of contacts in the database. We regularly …
November 15, 2023Latest Training Options: Asynchronous Beginner and Advanced Webinars
New, Two-Part Beginner Eloqua Training via Canvas LMS We’ve been offering a new two-part training and onboarding system since June. Part one consists of an online asynchronous course via the UW-Madison Canvas Learning Management System …
August 15, 2023Eloqua Landing Pages: Expire and Redirect
Oracle Eloqua Quarterly Update August 18 This Eloqua quarterly update (#23C) focuses on many behind-the-scenes enhancements, but there is one “front end” update we think you’ll find very useful. After 8/19/23, you will have the …
August 15, 2023Try the New Eloqua Redwood Interface
As we mentioned in our May newsletter, Oracle is rolling out a new User Interface for Eloqua, called Redwood. It is now partially available under a Controlled Availability(CA) program, which means users can choose to …
August 15, 2023Cloud Customer Connect Replaces Topliners
Oracle has an online user community for each of its applications that allows users to pose questions, submit new ideas, and learn from other users. It gives you a voice to become part of the …
August 15, 2023Oracle’s New Redwood User Experience to Come This Year
Oracle is rolling out a new User Experience (UX), called Redwood, across its cloud applications, including Eloqua. More than just a color and font refresh, Redwood is also a functionality and feature enhancement. We are …
May 16, 2023Selecting Fonts in Eloqua Email
Since the University’s recent transition to RedHat fonts in early January 2023, we’ve been getting questions about how to use fonts in Eloqua emails. Email-friendly fonts We recommend using the most common email-friendly fonts instead …
May 16, 2023Eloqua Beginner Training Moves Online
The Marketing Automation support team has been creating a new Eloqua Beginner training course on the Canvas Learning Management System. We are going through final testing of the course now, and are looking forward to …
May 16, 2023Engagement Solutions New Administrator for “Research Email Service”
The University of Wisconsin-Madison, as part of its mission as a research institution, allows campus-affiliated researchers to use email to send its faculty, staff, and students information about research subject participation opportunities. The Department of …
March 22, 2023Welcome, Sue Ryan
Sue Ryan joins Ryan Schwenn and Monica Slater managing Eloqua on the Enterprise CRM and Engagement Solutions service team. As a Marketing Automation Administrator, she will provide users with robust assistance and technical expertise to …
January 12, 2023
2022
Eloqua’s New “Auto Activity” Analysis Report
This newly added Eloqua Insight Report will offer a monthly breakdown of auto-generated metrics (auto opens and auto clicks, a.k.a. “non-human”) by campaign. It features data visualizations to show a comparison for open and click …
December 6, 2022Oracle Eloqua Topliners (User Community)
Connect with the vast network of Eloqua users from all over the world. Eloqua Topliners is an interactive online user community you can use to keep up with the constantly evolving digital marketing landscape, as …
August 18, 2022New Features from Oracle Eloqua (Releases 22A & B)
The Eloqua we experience now is forever changing. Oracle is constantly improving and adjusting to keep pace with other tools and technology. New features are shared quarterly in “Releases.” Making time to learn the new …
April 28, 2022Outbound SMS (Text) Messaging Campus Pilot
We are currently conducting a Short Message Service (SMS), a.k.a. “mobile texting” pilot to learn how best to apply this Eloqua feature to our campus needs. Eloqua SMS supports a variety of use cases: Lead …
April 28, 2022Eloqua Event Management Campus Pilot
Eloqua Event management simplifies the process of event registration communications and functions. Also on the horizon, we are testing this feature for our campus needs. The Eloqua Events module will allow you to manage event …
April 28, 2022Avoid this Email Error: Set Your “From” Address Correctly
We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”). Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the @ symbol, but …
April 28, 2022Eloqua Outage Support & Help
Eloqua Function Issues: What To Do In the past, we’ve had a few outages that caused our campus users to be unable to log in to Eloqua. While this is rare, this is a good …
April 19, 2022Welcome to the Team, Monica Slater
Monica Slater: Marketing Automation Administrator–Creative Jim Padley and Ryan Schwenn welcome a third member to the Marketing Automation (MA) team. Monica is the Eloqua Application Administrator–Creative, helping campus users apply Eloqua to their unique needs. …
April 11, 2022Marketing Automation Team Transitions to DoIT
New Home, New Partnership In January 2022, the Marketing Automation (MA) team moved from the Division of Continuing Studies to the Department of Information Technology. More than just migrating the few blocks from Park St. …
January 15, 2022
2021
Welcome Ryan Schwenn, Marketing Automation Administrator
Ryan Schwenn started October 18th as the Marketing Automation Administrator in the DCS central office. In this new position, Ryan will work with Jim Padley to support and expand UW-Madison’s use of Oracle’s marketing automation platform, Eloqua. …
November 2, 2021
2020
Marketing Automation Team partners with DoIT Help Desk to offer streamlined support
The Marketing Automation Team is pleased to announce that you can now use DoIT Help Desk services to find Eloqua help. If you have a question, issue or problem with Eloqua, you can now turn …
July 10, 2020
