University of Wisconsin–Madison

News

2026

  • New Sender Email Address Recommendation

    We are making a new recommendation to use NoReply@explore.wisc.edu as your Sender Email Address in Eloqua. Previously, our only requirement had been to send from the @explore.wisc.edu domain, with the prefix being your choice. The challenge with this is if someone opens the contact details in their…

  • More Eloqua Enhancements to Arrive with 26B Updates, May 16

    Eloqua Form processing steps will now be rendered in the Redwood user interface (this is how we route the information submitted via the form). There will be a new “conversational” experience for Eloqua’s Generative AI Subject Line Generation, including the ability to attach a reference document to…

  • Confirmed: Eloqua’s Navigation to Change Starting May 16

    As we announced in the last Marketing Automation newsletter, a new single navigation style, accessible from the bottom of the browser interface, will replace the current top left “hamburger” menu and the top right drop down menu navigation. In other words, the top left and top right…

  • How Does Your Email Look in their Inbox?

    Leverage Preview Text for the Best First Impression If they never open it, does your email make an impression? Adding custom Preview Text is one of the ways Eloqua can help you boost open rates, returning engagement in exchange for your email creation time and effort. Adding…

  • Dynamic Content for the Win

    User Group Meeting Mar 12 @ 11 am Join other UW-Madison Eloqua users Thursday, March 12 for a demonstration of Dynamic Content: the ability to customize your Email content with text, images, or HTML within emails based on data you have on your recipients and their behaviors,…

  • Thank You for Your Feedback

    Thank you for completing our 2025 Marketing Automation service survey! It is so helpful to hear what is working and what we can adjust to make our service work better for you. We thought you might find it interesting for you to see some of the results.…

  • Segments: Podium-Worthy Power

    Eloqua’s complexity belies super powers you can use to raise your communications prowess. For example, Segments are more than a container for your Shared List, they can also be used to understand the behavior of your contacts, then easily contact and re-contact them based on their behavior(s).…

  • Eloqua Contacts: Invalid vs. Inactive—What’s the difference?

    Have you noticed the recent changes in the information in Contact View in Eloqua? When a contact is marked as invalid, this means an email address is deemed undeliverable by Eloqua.  This protects us all from inadvertently mailing to spam traps (often old/out of use email addresses).…

  • New Lower Navigation Interface Coming to Eloqua

    As of Saturday, February 14, our campus instance has received the latest Eloqua updates, for the first time in 2026, known as “26A.” While many of the changes were tweaks to the behind-the-scenes facets of Eloqua, there is a bigger change coming that we would like you…

2025

Eloqua’s Advanced Intelligence Tools Are Here

We’ve got new features in our campus Eloqua instance that can help you transform your approach to communications and marketing. With advanced analytics, predictive modeling, and personalized engagement strategies, Eloqua’s AI features can…

Recent Eloqua User Group Recap

November 19 Meeting Details Our latest Eloqua User Group meeting explored these exciting updates and these new AI-powered tools. In case you missed it, here are the follow up materials:

New Multi-step Campaigns Learning Modules

In case you missed it, we’ve got a new learning Module in our Eloqua Canvas LMS course covering Multi-step Campaigns for event invitations and response management. This mini course has eight sub-modules…

Oracle Eloqua “25B” Updates

Application enhancements Eloqua “25 B” updates are live in our instance as of May 16. For those of you who are new to Eloqua, Oracle makes updates to the cloudware four times…

Eloqua User Group Meeting: June 4, 2025

Join us and your UW–Madison Eloqua peers at 2 pm on June 4 to learn more about the 25B updates and get your questions answered live. One of the main goals for…

New Help Docs in the KB

New Articles: Anchor Links and Social Media Icons The Marketing Automation team maintains a set of help documents called the Eloqua Knowledge Base (KB). These how-to docs can help you self-serve and…

Contact Bounce Rates

Why they can be higher this time of year For those of us who have many student contacts in our Eloqua campaigns, it is common to see higher than usual bounce rates…

Make Space for New Work in Eloqua

A little spring cleaning clears your path Here’s our friendly spring reminder to take a moment to streamline your Eloqua experience by deleting or archiving any unused assets. Email assets can be…

Advance with Eloqua: 2025 Learning Sessions

Eloqua is so much more than just an email tool. It can help you manage event communications, track engagements, deliver targeted web experiences, learn more about your individual contacts, and a lot…

Why Didn’t Kristian Birkeland Receive My Email?

Ok, maybe the Norwegian “King of the Northern Lights” is not on your Shared List, but have you ever wondered how a certain contact interacted with (or didn’t as the case may…

Oracle Eloqua Quarterly Update: “25A” Highlights

Oracle continues to adjust, update and improve the Redwood user interface for Eloqua with a smattering of hot fixes (to repair bugs) and responses to user requests. The “25A” Eloqua product release…

Look Out for Header and Footer Font Size Adjustments

The Marketing Automation team is implementing a larger text size in all of our email Footers to improve visual accessibility as set forth in the campus Digital Accessibility Policy. We will be…

2024

Get Redwood Eloqua Training via Canvas LMS

The Oracle Eloqua UW–Madison Training course is now available, including the newest updates from the “24C” November 15 Eloqua quarterly update. Our top recommendation for how to learn the new Redwood interface…

Contact Upload Process Guidelines

Thank you!  This helps our instance run more smoothly for our 1,000+ users.  If you upload a large list outside these guidelines, we will remove it from the Contact Label process and…

Eloqua Redwood Interface: “24 C” Update

Oracle made big progress changing the current interface to the new Redwood interface (click here for background on Redwood). Here are the Eloqua feature areas that now have the new Redwood look:…

Eloqua Add to Calendar App

Our campus Eloqua instance now has access to a new “Add to Calendar” app that allows Eloqua users to make .ics (internet calendar and scheduling) files your readers can use to add…

Spring Cleaning: Tidy Up Eloqua Assets

With an Eloqua instance as large as ours, it can get a little crowded with campus assets and can feel downright challenging to conduct email business at times.  Each spring, the marketing automation…

Stretch Your Segment Skills

Advanced Learning Webinar Mar. 13 To make onboarding to Eloqua easier, the UW–Madison Eloqua beginner training emphasizes using a simple Shared List on a Segment to send a Simple Campaign. While this…

New in the Knowledge Base (KB)

The Eloqua Knowledge Base is a collection of how-to documents available to support our UW–Madison campus Eloqua users as a first step. We highly recommend you turn toward the KB as a…

Make It Accessible with New Eloqua Template

For email to remain an effective means of communication, it needs to be accessible and usable. We’ve partnered with the Center for Usability to bring their Email Accessibility Guide closer to you…

Email Deliverability & Eloqua 24A Updates

In the Feb ‘24 Eloqua update, Oracle has made changes to the security data of Eloqua emails to comply with new Service Provider (i.e. Google & Yahoo) regulations from high volume senders…

2023

Eloqua User Group Meeting Dec 14 @ 2 pm

Develop skills, build community, gain confidence—whatever your marketing automation interest, we can address it together. Join other UW-Madison Eloqua users in this invitation-only TEAMS group.

Eloqua Landing Pages: Expire and Redirect

Oracle Eloqua Quarterly Update August 18  This Eloqua quarterly update (#23C) focuses on many behind-the-scenes enhancements, but there is one “front end” update we think you’ll find very useful.  After 8/19/23, you…

Try the New Eloqua Redwood Interface

As we mentioned in our May newsletter, Oracle is rolling out a new User Interface for Eloqua, called Redwood. It is now partially available under a Controlled Availability(CA) program, which means users…

Cloud Customer Connect Replaces Topliners

Oracle has an online user community for each of its applications that allows users to pose questions, submit new ideas, and learn from other users. It gives you a voice to become…

Selecting Fonts in Eloqua Email

Since the University’s recent transition to RedHat fonts in early January 2023, we’ve been getting questions about how to use fonts in Eloqua emails. Email-friendly fonts We recommend using the most common…

Eloqua Beginner Training Moves Online

The Marketing Automation support team has been creating a new Eloqua Beginner training course on the Canvas Learning Management System. We are going through final testing of the course now, and are…

Welcome, Sue Ryan

Sue Ryan joins Ryan Schwenn and Monica Slater managing Eloqua on the Enterprise CRM and Engagement Solutions service team. As a Marketing Automation Administrator, she will  provide users with robust assistance and…

2022

Eloqua’s New “Auto Activity” Analysis Report

This newly added Eloqua Insight Report will offer a monthly breakdown of auto-generated metrics (auto opens and auto clicks, a.k.a. “non-human”) by campaign. It features data visualizations to show a comparison for…

Oracle Eloqua Topliners (User Community)

Connect with the vast network of Eloqua users from all over the world.  Eloqua Topliners is an interactive online user community you can use to keep up with the constantly evolving digital…

New Features from Oracle Eloqua (Releases 22A & B)

The Eloqua we experience now is forever changing. Oracle is constantly improving and adjusting to keep pace with other tools and technology. New features are shared quarterly in “Releases.” Making time to…

Eloqua Event Management Campus Pilot

Eloqua Event management simplifies the process of event registration communications and functions. Also on the horizon, we are testing this feature for our campus needs.  The Eloqua Events module will allow you…

Avoid this Email Error: Set Your “From” Address Correctly

We continue to have campus users inadvertently sending out emails with the incorrect sender email (a.k.a.“from”).  Please remember to use the mail server: @explore.wisc.edu, and add any name/wording you like before the…

Eloqua Outage Support & Help

Eloqua Function Issues: What To Do In the past, we’ve had a few outages that caused our campus users to be unable to log in to Eloqua.  While this is rare, this…

Welcome to the Team, Monica Slater

Monica Slater: Marketing Automation Administrator–Customer Success Jim Padley and Ryan Schwenn welcome a third member to the Marketing Automation (MA) team. Monica is the Eloqua Application Administrator–Creative, helping campus users apply Eloqua…

Marketing Automation Team Transitions to DoIT

New Home, New Partnership In January 2022, the Marketing Automation (MA) team moved from the Division of Continuing Studies to the Department of Information Technology. More than just migrating the few blocks…

2021

Welcome Ryan Schwenn, Marketing Automation Administrator

Ryan Schwenn started October 18th as the Marketing Automation Administrator in the DCS central office. In this new position, Ryan will work with Jim Padley to support and expand UW-Madison’s use of Oracle’s marketing…

2020